Referrals are what make and break many mortgage lenders. Referrals are incoming calls that are referred to you from an outside source. That source might be a newspaper, a friend, a former client, or even the internet. In the end, though, mortgage originators know that incoming calls are always better than outgoing calls. So by understanding what types of referrals you can take advantage of, you will be better able to pursue them the right way.
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