This month I'll share two financially ruinous negotiating tactics often made by beginning copywriters. Both recently came from my coaching students.
Financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me:
"My client seems unhappy with the work. I'm thinking of telling her she doesn't have to pay the final 50 percent."
My response:
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