After you've started your pay-per-click (or other) advertising campaign, the next strategic decision is "What's next?" The answer is also strategic - get a marketing plan in place.
Doing that is, in a lot of ways, like writing a reverse personals ad. Most pay per click marketers immediately think "Someone comes to my web site, sees my product, whips out the credit card and buys it!" Well, they'll think that for the first five seconds, until they look at...
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