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Improve Your B2B Marketing by Targeting A Business Market Segment
Targeting a business market segment can greatly improve you B2B business. But do you know what to look for in a business market segment? Do you know how to pick a business market segment with shared interests and common behaviors that make one group of businesses your best potential customers? Business characteristics are called firmographics, and they provide the same type of factual information about businesses that demographics do about consumers. Kn... Read more
Ron Allgor
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    Wooing Small Business With Business Credit Cards
    A few months ago (April 18, 2007), Discover Financial Services launched a new business credit card that offers frequent flier miles to small business owners. Among the credit card brands, Discover was one of the last to start offering business credit cards to the small business sector. Reportedly, this is only the latest in a virtual avalanche of business credit cards designed for small business. One cannot but wonder at the sudden interest. Perhaps a g... Read more

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