There are lots of people out there who think keyword research is an exact science that can be easily calculated, formulated and measured. While some marketers would like it if you believed this, it simply is not the case. Keyword selection is really more of an evolving art form than a science.
Science or not, keyword selection can be absolutely vital for a site's success. Considering this, it is important to choose good ones. There are some very common pit...
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