There was a time when there where only two real features that people compared when choosing a credit card. The first one, the standard APR, was the most basic in that a lower rate was almost always desirable. The second was the interest free balance transfer deal, where you could move your debt from a bank account or other credit card, and not have to pay any interest on it for the period of the introductory deal, which tended to be around 6 months.
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