Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing - or word of mouth campaigns - is an essential method of promotion.
When one thinks of viral marketing as a means to promote books, music, or other items, more than likely it is believed that such...
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