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Kenrick Cleveland..'s Articles in Business
  • Misery Loves to Spend
    The John F. Kennedy School for Government at Harvard University recently released a study that found that even momentary sadness causes people to increase spending.
  • The Art of Gratitude
    "It is necessary, then, to cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously. And because all things have contributed to your advancement, you should include all things...
  • What Happens When You Refuse to Persuade
    "No oppression is so heavy or lasting as that which is inflicted by the perversion and exorbitance of legal authority." --Joseph Addison
  • The Times They're A-Changing Back Again Maybe
    "You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of." - Jim Rohn
  • Eliminating Procrastination
    "We shall never have more time. We have, and always had, all the time there is. No object is served in waiting until next week or even until tomorrow. Keep going... Concentrate on something useful." --Arnold Bennett
  • Inoculating Against Objections
    As children, we all had to have them -- painful shots which prevented all kinds of scary diseases. Inoculations were a necessary growing pain and as adults we understand this, but as little children, that didn't make any differe...
  • Unstick Your Thoughts With Attitude
    I AM YOUR ATTITUDE! I AM YOUR MASTER. I can make you rise or fall. I can make you a success or failure. I can work for or against you. I control your feelings and actions. I can make your heart sing with happiness. I can make yo...
  • Don't Shove Your Prospects Down a Rabbit Hole
    Former students of mine, without naming names, have gone on to attempt to teach criteria elicitation. For what it's worth, this synthesis of a very complex body of knowledge down to one question, is absolutely fine if you're not...
  • Embracing Luxury
    Phew! Boy, are things getting pricey. If we don't feel it, at least we've noticed it. Food is more expensive because delivering the food has become really expensive because gas prices are insanely inflated because we're headin...
  • How to Drink from a Fire Hose
    I'm so happy when a new "school year" begins. Every year around this time I begin a new cycle of classes and open the program up to new students. And every year around this time I'm thrilled to find so many people so eager to ...
  • The Brain and Persuasion
    "The existence of forgetting has never been proved: We only know that some things don't come to mind when we want them." ~ Friedrich Nietzsche
  • Binds in Buying
    The strategy of binding is fascinating as it relates to persuasion and is something that should be used sparingly.
  • Persuasion Without Thought
    There's a bumper sticker I saw recently that said, "Don't believe everything you think." Ironically, I found this oddly thought provoking. Something about it resonated with me. There's something to the idea that thinking is a...
  • Listening with Intention
    "It is the province of knowledge to speak, and it is the privilege of wisdom to listen." -- Oliver Wendell Holmes
  • The Persuasive Power of Focus
    Here's an understatement for you: we live in a world of distractions. In every facet of life we are bombarded. As I sit here typing, for example, I'm getting 'new e-mail' alerts, my assistant is instant messaging me, my kids ...
  • Enlarging the Frames
    "Everything can be taken from a man but one thing: the last of the human freedoms - to choose one's attitude in any given set of circumstances - to choose one's own way." - Victor Frankl
  • Attaining Persuasive Productivity
    A huge bonus of learning persuasion is that we gain the ability to persuade ourselves. This enables us to easily accomplish whatever we attempt.
  • The Best Frame Wins
    I'm guessing this has never happened to you (or to anybody in the history of the world ever). You're driving down the freeway, maybe a little too fast, and you get pulled over by a police officer. The officer walks up to your ...
  • Rapport and Criteria: Two Sides of the Same Coin
    "You will make more friends in a week by getting yourself interested in other people than you can in a year by trying to get other people interested in you." --Arnold Bennett
  • auditory adventures
    As you begin to listen to what I'm describing, you will hear the ways these words can describe anything and everything. When you orient your words to work with auditory people you will find it deeply resonating with them. Calm...
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