Once you've made a sale, is that the end? Or course not, you need to continue selling. Not just your product, but yourself. You should become a walking talking advertisement.

If you haven't gone out of your way to tell your customer how much you appreciate them, what makes you think they will go out of their way to tell you, and others, how much they appreciate you?

Most small business owners start off building their businesses through referrals. Yet not a single one understands and uses the power of this great marketing method.