Again, this is something I'm doing right now. You have all of your customers and leads in an autoresponder series, right? Good, then try the following strategy….

I think you get the point. On a day to day basis, none of us cares too much about the past, we care about what's happening right now.

Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated.

So the point is, even if you don't much care for the auction format yourself, that's irrelevant. It's an extremely popular format across the whole of eBay, which is why you must offer your items in that format.

Have you downloaded the free eBay toolbar yet? If not, go and do it right away. There's plenty of features that make it useful.

Knowledge is most definitely power when the knowledge is applied in a smart way. Gain accurate knowledge of your competitors and use that information to dominate them by making your products and services superior.

She went out the back to find out how much to charge me. By this time I had already been waiting for five minutes.

Here is another great chance to direct a customer to your website, right on the product. I sell both digital downloads as well as physical information products and I make sure my website URL is all over them.

With that background in mind, I had the opportunity to raise the question of the news report at a special luncheon recently, and the reply that came back clearly stated that the report was false, and that relations between eBay ...

The show had been carefully crafted to leave the audience feeling really good at the end, MUCH more than any other show we saw that week. And isn't that what theater should be about – a positive experience, escapism etc?

What did I do? I'll tell you exactly what I did. I went around the corner of the convention center to the Westin Hotel and discovered a line of taxis with drivers that apparently had been sitting there for several hours, despera...

This is a strategy that you don't often see used in the retail world, even though it's incredibly powerful. However, I looked around for you and I did find a couple of examples to show you. In the example below from Staples, you...

Each registered user has their own ‘my world' which consists of 6 modules: Favorites, Blog, Listings, Bio, Store, and Reviews & Guides.

Recently I bought some new home theater speakers from a well known company that uses eBay as an outlet. Little do they know that they don't need to cut their profit margin on eBay (they have a high demand, unique product) but I ...

What this means is that when you insert the widget in the site or blog of your choice (see the list below) ONLY your listings are displayed! And why would you want people buying from anyone but you?

Tell customers what the end result will be, and the benefit(s) they'll obtain.

Getting someone to help was the next challenge. Even though the store was quiet, it took at least 5 mins to get helped. When I finally found someone and asked them which version they recommended for my needs, I might as well hav...

Are you getting this? I'm being blunt with you deliberately. Don't ignore this opportunity! Of course, there are many, many other reasons to use eBay as an effective tool in your business (such as being able to tap into a worldw...

I really like the way eBay indicates sale items. They put a line through the regular price, indicate the sale price in a bold font, and even show the percentage discount you specified for that item, so the buyer can see at a gl...

We reworked the brochure and all agreed that it was much more effective as a result of writing with the target audience in mind.