Come On, Take Some Responsibility!
Again, this is something I'm doing right now. You have all of your customers and leads in an autoresponder series, right? Good, then try the following strategy….
A Tale of Two Taxis
What did I do? I'll tell you exactly what I did. I went around the corner of the convention center to the Westin Hotel and discovered a line of taxis with drivers that apparently had been sitting there for several hours, despera...
Renegade eBay Strategy - How to Win In A Competitive Market
This is a strategy that you don't often see used in the retail world, even though it's incredibly powerful. However, I looked around for you and I did find a couple of examples to show you. In the example below from Staples, you...
eBay To Go
What this means is that when you insert the widget in the site or blog of your choice (see the list below) ONLY your listings are displayed! And why would you want people buying from anyone but you?
W.I.I.F.M.
Tell customers what the end result will be, and the benefit(s) they'll obtain.
A New Product Source & Improving Your Listings
We reworked the brochure and all agreed that it was much more effective as a result of writing with the target audience in mind.
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