The emotional and rational theories of marketing
It would be more than fair to suggest that the marketing industry has been low on many of the decisive signs over the past decade. As an industry, it lacks the ring of confidence and its stocks of conviction are low. One reason ...
Learn new expressions to improve your web copy
You have your keyword list that tells which keywords searchers are looking for when they search for your home page or/and your product, yet you might want some brainwaves to add flavor and improve conversion. I have collected so...
Simplicity in the advertising industry
In advertising you spread information to your prospects with the aim of increasing your market share. However, the question is how on earth do you get your message through? There’s so much rival noise already perturbing your pro...
Influence better
You have your keyword report that tells which search phrases searchers are searching for when they search for your website or your product, yet you may want some brainwaves to add flavor and improve conversion. I have composed s...
The law of consistency
Consistency is an uphill battle in the dynamic change worshipping culture of advertising.
Negativity in promotion
In this post I try to spotlight some negative expressions we use in our day to day life and present how they can be related to the advertising world.
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