What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe – this much of X, and that much of Y. This combination is r...

Five competitive forces: (1)rivalry among existing competitors, (2) customers, (3) suppliers, (4) substitute products, and (5) new entrants.

A trader with a mediocre system and great money management skills will fare better than a trader who has a great system but no handle on his money

Forex trading is not for the faint of heart, nor is it for those who are controlled by emotion. Certainly, it is an emotional thing to engage in an activity of risk and reward with your money. Human nature dictates that when you...

Trading on the Foreign Exchange Market is a rewarding, yet challenging endeavor. A trader can never be too informed or have too many useful insights. Successful traders are always learning and growing.

We thought you might like to take a peek of some of the instant messages and emails we received from them through the course of those first two days of trading in the Bank Flow Trading Room.

The methodology for predicting and trading these trends is simple and straightforward: monitor the economic calendar and trade the news.

When you think of great Italians named Leonardo, the first name that comes to mind has to be Da Vinci (unless you are a teenage girl, in which case you might say DiCapprio, but is he even Italian?) However, if you are a Forex tr...

Many people have faired poorly trading in the Foreign Exchange Market. Some of them, however, have managed to make money another way. They simply developed a dubious “formula for success” and sold it to others. Consequently, tra...

Established companies can develop radical innovations - and protect their traditional businesses. The secret? Create organizationally distinct units that are tightly integrated at the senior executive level.

To survive in a competitive global environment, an organization must provide targeted customers more value than its competitors, as customer value is the difference between all the benefits derived from a total product/service a...

Many firms, driven by a need to better communicate with their customers and other stakeholders, recognize that marketing "is not a specialized activity at all. It encompasses the entire business and is necessary for a healthy bu...

A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will...

I thought I would clear up some misconceptions about marketing.

A buyer visit is a very important step before receiving a letter of intent. Do not view it as a simple show-and-tell corporate tour. It is your chance to position your company in the best light to drive purchase price. It is als...