You can notice it as daydreaming, a wandering mind or being hyper-focused. Hypnosis is around you every day. It is used when you communicate, both verbally and non-verbally.

Hypnosis is NOT a secret power. It's NOT a special Jedi mind state. It's just the method your mind uses to access your emotions, memories, and learned behaviors. It generally feels relaxing, mellow and focused. But, can also feel distracting, angry, stressed, and depressed. That depends on your current mental state.

Hypnosis is used on most of us very effectively by politicians, and advertising executives. And used poorly by most "pre-owned" car salesman. And yes, it's used on you by friends and family. And yes, you use it on them too.

Using hypnosis is about bypassing the analytical mind and stimulating a learned behavior response. A behavior response will tend to be more predictable. Like my wife gets mad at me for staying up late to write this article. I don't want her to be mad because that makes me feel guilty. She unintentionally creates an emotional response in me that motivates me to do what she wants. Sounds complicated until you start seeing how common it is.

The popular cola drink advertisement shows video that stimulates feelings of happiness, satisfaction, and companionship. People want to feel good and this ad's emotion combined with repetitive exposure to the images will tend to make you think of that brand with good feelings. When you next see that brand of cola in the store, how do you immediately feel? Below the surface of your thinking? It may only be a subtle feeling, but it's there. That's emotional association at work.

This is evident in all aspects of your life. Your mind began collecting these associations soon after you were born. It is the same for all of us. Of course, it is common sense, but we don't always realize how powerfully it influences our behaviors and choices.

When a strong emotional connection is made with a trigger, and then combined with repetition and the influence of an authority figure (like a basketball star), the learned belief can be very strong. That can make it more difficult to change. You can call this brand loyalty.

So, take this concept and apply it to someone with PTSD, or depression. Apply it to that person you know that can't quite quit smoking or has a favorite comfort food. Apply it to your driving habits, your eating habits, and your stress level. At the risk of being boring, I'll stop the examples and assume you get it.

Seeing this process in action and understanding the concept can give you a big step forward in changing your habits. Sometimes you can do it on your own. Sometimes it's easier to use help. Find a professional hypnotist you can trust and use them. That's their job.

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