If you have been working on building your web traffic for any amount of time, you know how much Google pagerank (PR) fits into your plan to get search engine traffic. Maybe you have been working on getting a higher pagerank. But you need to know that certain things you may be tempted to try could ruin your pagerank and prevent you from ever reaching the coveted top results in Google and the other search engines.
One frequent mistake is for new website owners to plaster their sites with all sorts of banners and ads. You have probably seen the ones with so many flashing ads that you have to look away before you start having seizures. When Google sees too many outgoing links on your site they think your site is just a link farm, and you will get penalized.
You know you need to add good content to your site. But once you add a new article, if you don't link it properly, your pagerank will not benefit. Google won't index a page that is not linked to the rest of your site. So be sure to link your new content to an important page so the Google robots will find it and index it.
There are certain types of pages that you should not add to your site. Google will penalize you if you have a lot of identical or very similar pages on your site. A rule to keep in mind is to ask yourself whether your page adds any useful information to your website visitor.
You would benefit more by acquiring several links to low ranked sites that are new and still working on their PR. Why? Because these sites have several benefits over monster sites and can benefit your PR better.
As you continue on your pagerank building tasks, one thing to consider is to just quit thinking about your pagerank. Huh? That's right. Forget about it. Concentrate instead on providing high quality content on your site. Remember, people use the search engines because they want good information. And like any business, your goal is to provide your customers what they want. By doing this, others will want to link to your site, and you will naturally grow your pagerank and your position in search engine results.
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