I've noticed that it has become a rising trend to mix affiliate marketing and advertising in hopes of making money online. Many people now simply put up "click here" and "buy this" affiliate links, as well as banners and pop ups, and expect people to buy whatever they see.
Well news flash! While this might make you a couple of... Read more
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Everyone who has a website wants more traffic. However, not all traffic is created equal. Many people get so caught up with driving traffic to their website they forget to check whether it is working towards the actual goal of the website.
There are many aims of advertising. Advertising may be geared towards building a list, selling a product, or even just to brand the website. Always track your traffic to make sure that your objectives are being achieved It's always important to be able to see the difference between the alternative traffic sources. Pay Per Click ads are invariably cheaper to buy when placed on a Content Network as opposed to a Search Network. This is because your ads on the Search Network are directly triggered by someone typing in a search term so can be viewed a more targeted. People who click on ads on the content network tend to be browsing the Internet for information. In most cases, they expect to get this information for free. On the other hand, those searching for key terms, especially product names, are more likely to be looking to buy. Because of this, conversion rates are typically much higher on the search network. This leads to more demand which, in turn, leads to higher prices for these ads. Pay per Click advertising is fine as a short term solution but careful control over costs must be kept and also conversions have to be tracked avidly or costs can outstrip revenue which then defeats the objective. The better but more long term solution to traffic is SEO or Search Engine Optimization which when done properly can get the website high up in the organic search results for relevant keywords. SEO means optimizing individual web pages for certain specific keywords using on page factors such as keyword density and off page factors such as inbound links. This is a more long term solution to Pay Per Click which is virtually instant. Initially a good balance need to be found between the two. Its very hard to rank highly for more generic keywords especially in popular niches where competition is fierce so aim for long tail keywords or "low hanging fruit". There are lots of good keyword tools to help you find these and they are much easier to rank for so if you can build a significant list of these and optimize your pages accordingly you will get ranked and also get significant traffic from these. There are other forms of traffic generation including email marketing, article marketing and maybe doing joint ventures. Keep in mind your objective should always be to avoid paying for any traffic that fails to convert.
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