The space in your postcard printing is precious space. It is the area where your marketing message resides and it is important that you maximize it for the greatest advantage for your postcard printing and marketing scheme. If you are interested in knowing how to do this, I have here just the tips for you to help you use all the marketing sp... Read more
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Filling it up with good colors. If you have lots of white space that you can't get rid off in your color posters, the simplest and best thing you can to is to fill the background up with color. Now, there are a few difficulties in doing this since the color must help make the design come out. It must not hinder or obstruct the design in any way. A good strategy is to use a color that is in direct contrast with all your design elements. So if you have dark colored designs, a light colored background is best and vice versa. If you still have an inclination to use white, try to use a color that is “off white” or “dirty white”. All this should at least make the background look interesting and not empty. Gradients for great effect. If full colors are not your style or it is just not working out, then gradients will be your next option. A color gradient is basically a background or field that slowly changes colors from one to the next. The change is gradual as the colors mix slowly, giving a nice effect of shadowed or complete space. Make sure that your color choices though are appropriate and it is best to only use two color gradients instead of three. Most design software should be able to let you place this effect on your poster background. Touch of an image background. Now, if you still want to be a bit creative, you can use a light image on your white background to maximize the detail of your space. Of course it should be related to your design in some way. The important thing though is that it must be very light against the white background so that at least it does not distract people from the main design. Some people use a transparent light version of the main design as the image background to get this affect. It is easy enough to do this, much easier than a texture effect. Appropriate texture effects. You can of course also add in some texture effects to your background to at least make it appear that the white spaces are “filled out” in a way. This can make the poster look like it was made out of something else. Rock, Brick, Paper or Cloth textures are always popular for poster printing backgrounds as long as it is appropriate for the design material. If you are having trouble looking for the right one in your applications, why not try and download a texture on the Internet. There should be plenty of material that you can work on. Lights and Shadows. Finally, you can easily play with lights and shadows in your background design. In fact this can be a good filler that emphasizes certain parts of your layout more than others. For example, you can add a fuzzy spotlight at the center piece of your color poster while all the rest have shadowed or darker hues. This is good since you can fill out the white spaces with shadows and direct the reader's attention specifically to the lighted areas where you want them to look. A good image editing application is needed though to get the best effect. So there! Easy right? There are plenty of things you can do to maximize the space of your poster printing and make things look complete. You don't have to worry about wasted white spaces anymore.
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