Is the way you market your tanning salon effective? You need to offer more than just your address and phone number in the newspaper. Creative advertising can really help you to get the most out of your advertising dollars. You will need to go beyond letting people know you have a tanning salon. Let them know what your business features and why they should be coming in.

Think about the various ways in which you offer services that exceed customer's expectations. Do you have a policy where they won't have to wait for a tanning area for their appointment? Do you offer services such as pedicures and facials in addition to tanning? Make sure all of your customers are aware of all the great things you have to offer them.

The more detailed you can be with your tanning salon marketing the more customers will be motivated to come in. They will see something that fills a need they have at the time. For example there are people out there who wish they could get a tan but they are either white or red. When they see your advertisement for sunless tanning that can give them the look they want they will be very motivated to check into it further.

One of the main reasons why people choose to tan at a salon is that it is convenient. They may work all day and therefore they don't have the opportunity to soak up the sun. Do your part to make it very convenient for them to get an appointment that fits into their schedule. Many tanning salons do extend their hours during the busy season, but do you let your customers know it?

It is great if you can offer tanning services from early morning for those who wish to tan before work. If you can be open into the evening for those that work late and even on Saturday you are going to generate business. Make that information known so that they don't have to call around to check. Chances are the customers are going to go where they don't have to do too much additional work to set it all up.

Always make sure you offer sincere personal service for everyone who comes to your tanning salon. In any business it is easier to hold onto those customers you have than to continually search for new ones. Take a couple of extra steps to encourage those you have services before to come back into the salon. They may be thinking of tanning and getting a note from you may be all that it takes.

Thank them for being a customer, and let them know you would love to see them come in for the upcoming tanning season. You can go as far as to offer them a great discount too for mentioning the information they received from you. They will love the personalized message and you will have a very simple way to track how well this type of advertising is working for you.

If you take the time to come up with some creative ways to market your tanning salon that will set it apart from the rest, you will make more profits. Don't assume that just because there is a demand for tanning services that people are going to choose yours. It is the details that get customers to choose one facility over the next.

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Betty P Davis writes about the ins and outs of the tanning business. You can avoid the rookie mistakes many new operators make when they open a tanning salon