In one of my dental marketing seminars, I have talked about the concept of selling. It is because the concept of selling is also related to the services that we “sell” to our patients in dental marketing, that's why I shared it in one of my seminars. And in one of those dental marketing seminars I asked the people around what they ... Read more
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The question that every doctor in their dental practice asks is this: “How do we get more cash and success in our business for the transition of our dental practice?”. In this article, I will give you the formula that suits your dental practice best for its transition. This is something that we focus specifically at our dental practice transition website! Also, I will discuss to you each of the components of the formula.
The Formula For Your Business: My colleague Lloyd Irvin, the guy who can get your website up in the top ranks in a matter of minutes in the search engines in the World Wide Web, came up with an effective formula for the successful transition of your dental practice: Traffic + Conversion = Cash. Now, let me discuss to you every component of this formula.... Traffic: In this formula, the component “Traffic” means the number of people who come and check out your website on a daily basis. The reality is that there is a group of people who go to the Internet if they want to buy any kind of stuff that they want, accessing the different search engines like Google, Yahoo, etc. They just type in what they're looking for (for example: “dentist in my town”) and in a matter of seconds, Google will give them exactly what they are looking for! Now, for the transition of your dental practice, you should understand this fact: traffic means real people! These are hundreds and millions of people who want to achieve the needs that they have for their various dental concerns. They are looking for information about Implant Dentistry, Sleep Apnea, Sedation Dentistry, Invisalign, etc. Your duty here for your business is to somehow get this people to come in to your website... and let them become your own patients! Conversion: In this formula, the component “Conversion” means that the people who will be coming into your own dental website successfully becomes your new patient. And this should always be your aim for your business for the transition of your dental practice! And as they become your new patient, they will accept the care and treatment that you have in your practice. And if you gather more new patients into your practice every day, every week, or every month, they will become your existing patient base. Your duty is to take good care of your existing patient base, as they are the “lifeline”of your dental practice. And if you give them the best dental care and service there is, they will always pay, stay and refer in your practice! Cash: Now, add up these two components, and it will result into “Cash”! To increase the cash flow of your dental practice... you can either increase the two components: increase the traffic that comes into your website, or, increase the conversion in your dental practice. Or better yet, to have the maximum cash flow, increase both the traffic and conversion! By doing this, you will be able to achieve the goals that you have for the transition of your dental practice!
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