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The iPod Touch, a novel rebranding

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Neon lighting came about some time after traditional electric bulbs and lighting. Neon lights are colorful and vibrant in nature. This visual medium meets local marketing needs and consequently helps increase customers and business. It was back in 1910 when a Frenchman by the name of Georges Claude invented the first neon signs,... Read more


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The iPod Touch, a novel rebranding

This Electronics Article is Brought To You By - Enderwiggan121

The iPod has been around for over a decade and in it's initial form consisted of a 5 gigabyte minature hard drive, rechargeable battery and navigation wheel. Over the years, this has changed to include a click wheel, 60 gigabytes storage and revised rechargable battery. Coupled with a colour screen, this monster storage device was able to provide video playback in addition to MP3 and MP4 support.

The latest revision of the iPod has been completely redesigned to allow for a colour touch screen as opposed to a navigation wheel. This, the thinnest full sized iPod so far has seen remarkable growth in sales, all thanks to it's revolutionary design.

Just like the original iPod, Apple has produced something desirable, that sets it appart from the competition. Look on ebay or do a search on the internet and you'll see that simply everyone looking to make money is either selling the iPod touch, marketing it or selling a chinese copy. The reason for this is that it's been produced as a desirable product, rather than a solution. It's selling point is that it's the best MP3 player available and everything else is simply an affordable alternative.

Marketing by Apple has been absolutely fantastic. Have you seen an advert for the iPod touch on Television? We haven't yet (and don't expect to either). It's not something Apple needs to do. The prodiuct, with it's cutting edge design, is selling itself, perpetuated by unpaid affiliates on the internet and word of mouth. Shops are stocking the product and advertising it actively, allowing Apple to focus on what it does best: designing the next great product.

Saying all the above, Apple still has an astonishingly good Marketing division. The adverts and website look cutting edge and are simply desinged with aesthetics in mind. It's a shame that other hardware manufacturers can't do the same. Then again, things would start to look very boring after a while.

  • Electronics Products on our marketplace

  • Richard is author of a number of Computer websites, one of which provides a guide to the iPod Touch and a comparisson of different places you can buy one.
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