Reviews of wrinkle creams began appearing shortly after the wrinkle creams did. Originally these reviews were intended to inform consumers about the various merits of the creams. However, in recent times, wrinkle cream reviews have become influenced by salesmanship from the vendors.

The first reviews of wrinkle creams were written by scientists. The content of the reviews was factual and addressed important factors such as the constituent properties of the creams, their manufacture, their effectiveness in treating aging skin and possible side-effects that were all too common in early creams.

The typical reviewer from that era had a full scientific education and several years of experience in similar fields. In those days, competition for scientific research jobs was high and so finding highly qualified staff was not difficult.

The authors of the reviews wanted to find the best available wrinkle creams and they performed a myriad of tests in order to identify this cream. They tested the creams on various types of skin: dead and dismembered skin, skin from animals such as mice, weasels and cats, and live human skin.

The range of skin also encompassed different ages, so that the effect of the various tested creams could be assessed on a per-wrinkle basis. Therefore, after the full battery of tests, we would be able to say whether any given wrinkle cream had a more beneficial effect on elderly cat skin, say, or young dismembered skin. These are valuable findings.

The early reviewers spent more time testing the products than writing the reviews. This was appropriate because the reviews were based on scientific facts about the cream rather than subjective opinions and elegant prose. However, once the creams had been tested and the best cream had been identified, the reviewers would begin writing their reviews.

In order to ensure the accuracy and quality of the reviews, they were written by teams of reviewers. Usually a review would be written by one person, amended by another, proof-read by a third and approved by a fourth. Reviews typically included complex scientific detail because this was thought to be useful to potential customers.

In my opinion, more modern reviews of wrinkle creams are too often biased by people with a vested interest in the product, and are written with the aim of selling it. Indeed, the creams do not receive the same high level of investigation as previously. This is unfortunate.

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Geoff Hopkins has worked in the facial wrinkle cream industry for years. He maintains websites about facial wrinkle cream and anti aging creams.