Here's a quick test about history. Do you know which article of the Constitution or Bill of Rights contains the phrase “separation of Church and State"? Guess what? It is not located in either document. This is what the Constitution says in the First Amendment: “Congress shall make no law respecting an establishment of religion, or... Read more
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This is a story about a little autoresponder campaign that turned to GOLD!
I use an autoresponder that gets about 5 deliverabilty on a scale of 1-10. It has import capabilities of 500 per day. Not a lot you might say and 3 months ago I would have agreed. I would plugin my 500 leads per day. It was an easy routine to follow and did not take a lot of time. I would buy 15,00 aged Optin email leads each month and get them all formatted and split them into batches of 500. That was easy too since I had a free list splitter that worked extremely well. I had a 7 message campaign that sent a new message every 2-3 days. This setup of messages was mostly generic so it would fit for just about any Biz Opp. I included a link that I tracked the number of hits and drove the traffic to a doorway page. Literally this is a set of doors. The lead must make a choice of which door they want. All I was looking for at this point was a lead that wanted to make a change. After all if they do not want to make a change what did they need me for? They filled out a short form and were redirected to my landing page. If you know anything about leads then you know that a Real Time Short Form Leads runs around $1.10 each and a Real Time Redirected lead can run $5.00. At this point that is exactly what I had a Real Time Short form lead with a redirect to my page! On my lead capture page they had the opportunity to review more information about my Biz Opp and a second form requesting more information. Did I care if they filled out the second form? Not Really. If they did Great! Then I would call them first. If they didn't then I still knew that they were exposed to my specific information and I already had there information so I could follow up. Heck there was always a chance since the lead came in Real Time that they were reviewing my landing page when I called them. What more could you possibly need? A Lead that wants to make a change. A Lead that gave you basic contact information. A Lead that has been exposed to the details of YOUR BIZ OPP How can a lead get any better. At this point the lead has everything that you need to contact a person that has an interest in a Home Biz. This campaign has had a total of 17,000 leads imported as of 8-21-08 and I have had 75 leads come through directly to me in Real Time that have all seen my landing page. So what did this cost me? $24.95 per month for the Autoresponder $50.00 for the Optin Email Leads And the final cost per lead? Drum roll Please ..... 99.9 cents per lead. Sorry folks but it does not get better than that. If you need interested people to call then this is the real deal. It is all a numbers game and this will give you the numbers at a reasonable cost.
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