When it comes to online business, heavy influx of traffic seems useless if you are not able to convert it into potential buyers or sales. The focus is more about increasing your conversion rate and this is what emanates the concept of targeted internet marketing campaign, which is specifically designed by keeping in mind your targeted audien... Read more
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Google’s Chrome has finally beaten Apple’s hyped up Safari which was, honestly, good for nothing. It demanded more memory, wasn’t much of a fast browser and the add-ons made the browser more difficult to handle instead of tweaking it up. There are 3 main aspects through which one can judge, which browser is the one for them; security, privacy and performance. The Big three, Internet Explorer, Mozilla Firefox and Google Chrome will be discussed under these factors. Security It is a very basic but important issue. You wouldn’t want be shopping online without proper security of course. There are two main kinds of threats that need to be attended to by any web browser; Phishing and Malware. Phishing refers to high – tech security threats referring to websites that trick the users into providing personal, financial and password information. Phishing sites cannot be easily detected as they look the same as the usually trusted websites like banks and mortgage companies. Malware are a kind of virus that infiltrate computers without the user’s consent and can retrieve vital information from it. The Big 3 have latest security technology for tackling these issues. IE is equipped with ‘Phishing Filter’ and ‘Malware Protection’ and Firefox is equipped with their equivalents. Saving the best for last, Chrome uses ‘sandboxing’ technology which actually is quite genius. The term ‘sandbox’ is used by developers which means running operations in isolation. Chrome uses this technique by limiting access of the browser operations within, meaning nothing can infiltrate the user’s computer as the browser treats itself in a completely isolated environment. Privacy This one is a tie. ‘InPrivate’ for IE, ‘Private’ for Firefox and ‘Incognito’ for Chrome let you use the browser without saving anything on the hard drive let it be passwords, history, cookies or cache. The only difference here is the fancy names they use. These features can be activated quite easily and can be found often under the ‘Tools’ menu. Performance The humorous ‘legendary’ claims made by Microsoft in their infamous ‘browser comparison chart’ [can be found on their website] comparing the Big 3 are quite bogus but one has to admit what they said in the performance section, ‘knowing the top speed of a car doesn't tell you how fast you can drive in rush hour’, is sadly true. The Big 3 are almost the same in performance if u test them through YouTube and time them until they load a video. So, the answer to the question, ‘which browser is the best?’ depends on you! If you like the user interface to be customized to your favorite rock band or your dream car, Chrome is the one for you, or if you like seeing the boring ‘E’ icon in blue all the time, go for IE. For tech savvies who want everything to be the way they want it to be, the Firefox add-ons do it for them.
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