Often people are in a dark on how to build effective back links for their website? Their ignorance leads them to link farms which does more harm then good to their websites. Many design their website solely for search engines. Building quality back links for your website is not as Herculean as you may think. Infact some sound strategies may help you achieve your goal rather easily.
What then are golden rules of building back links for your website?
Do not think what worked today might work tomorrow. Many people care careless when it comes to anchor text. It is essential to vary your anchor text since Google is too smart and knows that if you are building your links they can’t be built over the same anchor text. You may actually see your rankings stripped off.
Do not spam forums with your links. This is even bad when it gets moderated equally fast and Google is not considerate when your links get removed. Participate with a purpose, build links which are relevant.
Submission to directories was considered as a positive link building technique. Not anymore. Many directories originate from same IP. Google perfectly understands this and might actually penalize your website if all the links appear to originate from the same IP address.
Commenting on blog is a powerful way to build links as well as quality traffic. Most of the blogs would have no-follow tags. Do not allow this to discourage you. If you post quality comment, the readers will follow you eventually in search of good content and if you have quality content, you will have back links coming as well.
Do not indulge in Link farming. If you have too many websites linking to you and your site linking to them, this will raise a flag at Google. Do not expect mercy from Google when you are caught acting smart.
Create content for social book marking websites. They have tremendous power in terms of traffic and link popularity. Remember, the users of social book marking websites are net savvy and if you have something valuable to offer, you can hit jackpot.
Be cautious with your link building strategy. What worked today might not work tomorrow. Search engines are smart to detect any unusual way and this could land you in trouble. Use multiple strategies so if one strategy gets knocked down by search engines, you have other to rely on.
Be courteous to the people who link to your website. Do not go overboard asking every tom, dick and harry to link to your website. Links without relevancy to your content will not improve your rankings.
IN the end it is content which matters on internet. The more quality content you have the better your chance of getting quality back links. Do not be under misconception that 10,000 links will catapult your rankings overnight. I have seen websites with just 500 back links having the page rank of 5. The message is focus on quality and not quantity if you want to survive on the fiercely competitive internet.

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Kalpesh Maniar www.implantingideas.com