Are you having a hard time growing your Melaleuca MLM business? With the health and beauty industry booming, you should have no problem growing your business as these products are in high demand.
If your sales aren't bringing you any profits, you must not be selling anything or your company hasn't properly trained you in proven, sound, marketing principles. Most MLM companies don't have the slightest idea on how to effectively market and sell retail products.
Let's talk about the warm market method, where you persuade your friends and family members over to your house or maybe a hotel meeting room somewhere for a introduction to the Melaleuca business. I bet a lot of you have done this a couple of times.
The problem with this is you're not pre-qualifying anyone! You look at your family members and friends now as leads, because your intention is to recruit them into the business. How do you really know if you're fulfilling a problem they're experiencing? You'll achieve greater results by working with prospects who are already pre-qualified. They're seeking you out for a way to make more money, or for a product they want to buy.
One more downside to this strategy is hounding your friends and family. Don't be surprised if you're shunned at the family reunion because they're afraid you're going to prospect them on the spot. Everyone isn't qualified to run a business and not everyone wants to! Remember this.
Now your Melaleuca upline may be telling you to make a list of the people you know and invite them to your home party. All it will really end up doing is insuring that people perceive you as being the "network marketer" and if you think they won't run from you, guess again!
I also think Melaleuca makes their distributors believe that success with their company will be a breeze! To a degree this is true, but it sets up a lot of distributors for complete and total failure because they don't treat it like a true business. Elbow grease, and various skill sets (marketing and business) are needed to succeed with Melaleuca. And to be completely honest, most people don't want to put in the work these days.
Eventually your names list is going to run out. What happens then? You need to learn proven and sound business and marketing techniques, it's the key ingredient to success. From my experience there's not really a short-cut around this. Just because you invite a few of your friends or members of your family to some of your home/hotel meetings won't automatically make you successful.
If you want your image to be a professional one, and if you want to achieve true success within the industry, you have to stop peddling your business like a used car salesman!
Proper positioning can take place online! What better place? Build a website for your Melaleuca business, use informational articles about your products and opportunity to help drive pre-qualified prospects to your website. Show them Melaleuca.com to establish credibility with them. Give away free samples of the Melaleuca products, get them to see the benefits of using them. The key is to attract prospects to you, instead of chasing them down.
Attract people to you. Build their interest and excitement about the Melaleuca opportunity before they even get to your site. That is the solution for real Melaleuca growth.
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Before attending another Melaleuca meeting, make sure to check out Diane Voisley's blog where she reveals on a daily basis how you can sell more Melaleuca Products and accomplish consistent and worthwhile success with Melaleuca The Wellness Company
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