In cosmetic dentist marketing, you should be able to increase the lifetime value of every patient. Increasing such value in cosmetic dentist marketing means that you should be able to increase the time span that your patient is going to have you as their cosmetic dentist. You can do this by identifying the different behaviors of new cosmetic patients when they come into the practice... then leave. In cosmetic dentist marketing, they should fit into a few different bigger categories, then you can slim them down.

There are different patients with different needs in cosmetic dentist marketing. Take for example you have 3 kinds of patients:

Patient A comes in as a new patient, accepts basic standard of care. Then you have this patient scheduled for cleaning three to six months out.

Patient B comes in as a new patient as well, and accepts basic standard of care. However he requires a lot more of work to be done, as he has expressed some interest and desire to have more cosmetic work done.... but leaves unscheduled for next step. So set the appointment for 6 months out ( the cosmetic dentist and office accepts the fact that, “They just aren't ready yet”... or you'll try again in 6 months).

Patient C comes in expressing interest in implants, cosmetic dentistry, or any kind of higher end treatments. But in the end he does not accept the treatment. (You may think, “What were their excuses? Reason? Real reasons vs. False reasons? Other possible ways to sub-niche these types of patients might be by age; Seniors vs. Boomers; Moms with young children vs. Moms whose children who are out of high school; Men vs. Women; Affluent vs. Non-Affluent).

Strategies To Increase The Lifetime Value Of Each New Patient:

As you go on with your business in cosmetic dentist marketing, you should develop strategies that will be able to help you maximize the lifetime value of each cosmetic patient. Make it a point that your patient should receive an e-mail (minimally) within 24 hours, thanking them, making sure they call with any questions, etc.

Attention Is The Keyword

Remember that we are NOT in competition with other cosmetic dentists. Rather, we are in REAL competition with the attention span of the prospective cosmetic patient. So develop ways wherein (as much as possible) every person gets your attention and will come to your door and become your own cosmetic patient.

People Are More Nomadic Than Ever Before.... Because They Can Be!

As we know, negative word of mouth can spread with a simple click of the keyboard to hundreds of friends or family, giving a crushing blow. Maybe in the past, people would just put up with poor or average cosmetic service, but now we have other options simply by going into the Internet and then typing in precisely what we are looking for. So make sure that you give and present your cosmetic service to every patient as best as you can.

Cosmetic Dentists Are Getting Smarter And Sharper Marketing

This fact means that your cosmetic patients are getting marketed to! Their loyalties are being challenged, and if you don't have an “iron cage” built around them, they will surely go elsewhere to other cosmetic dentists. So always make sure that your cosmetic patients stay with you all the way.

The bad news in cosmetic dentist marketing is that there is NOT a single simple solution, which means that you should be able to combine solutions that must work simultaneously... and NOT rely on you personally to execute. If they rely on you, you don't have a business... what you have is a job!

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