If it is that alcohol brings about such a number if negative issues, why is it not only legal, but in some cases accepted? Although it is that we have placed a limit on what we as a society will tolerate, we still allow the use and consumption of a potentially unhealthy, dangerous, and even deadly substance when consumed at sometimes even moderate amounts. So why is it that there is even the mixed message that exists in our society?
The fact is the alcohol has spread from coast to coast like a deadly virus and it is not only found in pubs and bars, but also in restaurants, at sporting events, night clubs, hotels and practically anywhere which involves groups of people under one roof. The sale of alcohol is not only an exclusive right for liquor stores and off licenses, meaning that almost anyone has access to this lethal substance and at almost any time during the day.
The truth is that people having alcohol at home is very common nowadays either for a daily drink or to offer to guests as though you may offend somebody for not being able to offer them a beer. The problem is that alcohol can now be bought in bulk for really economic prices at any supermarket so in respect it has just been added to our weekly shopping list.
Alcohol exists in many places throughout our advertisements today and they all help to reinforce the concept that alcohol is both acceptable and "cool". These ideas combined with accessibility can be confusing. From glitzy and sophisticated magazine advertisements to some of our funniest, and most memorable television commercials, alcohol is advertised for no other purpose than to get the product sold.
The thing is that if our society is not able to show us that alcohol is bad for our health, at least they could stop the advertising of alcohol, so we don't see it as a cool pastime. At least if this form of advertising was cut out from sporting events it would be a start and why not promote the use of alcohol as unhealthy as a publicity campaign on the TV.
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