Understanding how to analyze web traffic stats can be important for a variety of reasons. There are a few tricks involved in interpreting the data, however.
The most accurate data on traffic tends to come from the web hosting companies themselves. They, unfortunately, can provide so much information that it might overwhelm at fi... Read more
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People who read my blog often have questions on testing. "How can I start tracking and testing my copy? I know I need to split-test and track my sales copy, but where do I begin?"
"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject! Well, here's some good news: split-testing is easier than it sounds. It's a simple, yet effective, technique to increase conversions and gain new clients. Today, we include a link to Website Optimizer, some of the best split-testing software on the market today. And what's even better than great software? Great FREE software! It comes from Google, one of my all-time favorite sites. You'll love this software! It is very sophisticated, performing like programs that cost hundreds, even thousands, of dollars. Yet it is remarkably easy to use. With only a few simple steps, you can perform simple split-testing. It also does simple multi-variant testing (yes, there really IS such a thing!). You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate. Google's website has a great training program for this software, so I won't bother explaining how to use it. Simply follow the steps - you can do it! This is the easiest way I know to start testing. Best of all, you will only need an hour (maybe less) to get started: Set up a Google account. Follow the link in this article. Set up the first test. The Website Optimizer has simple instructions to help you get started. Start your test. Just click and let Google do all the work. The software will run through all your copy, headlines, and so on, advising you which version will convert the most sales for your business. It couldn't be easier, and you sure can't beat the price! Are you ready to start split-testing your sales letters and converting more sales? Download the Website Optimizer today, and start split-testing right away!
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