Everyone who has a website wants more traffic. However, not all traffic is created equal. Many people get so caught up with driving traffic to their website they forget to check whether it is working towards the actual goal of the website.
There are many aims of advertising. Advertising may be geared towards building a list, sel... Read more
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You can make money online by marketing information products like e-books and more. By this point, you will have researched a topic online, using keywords to narrow your field. Now the writing is complete and the website is online, you need to drive traffic to the website selling your e-book.
What is one of the best ways to get more visitors to buy your e-book? Articles are the perfect solution. Use the keyword phrases from your e-book to write a series of articles on the same topic. Include a link at the end of each article to encourage visitors to visit your website. Add a brief bio about the author. Best of all, offer a free (but valuable!) "ethical bribe" to encourage visitors to your site. If your article helps your readers to save money, then you have reached a thrifty audience. They might like other money-saving tips. At the bottom of each article, include a blurb like this: "Stephen Beck is a financial expert who writes articles to help people save money on their wedding. Get your free copy of Celebrate " Great Money-Saving Tips for Your Fabulous Wedding. Click here for free information". This backward link brings traffic to your website. By clicking on that link, customers are taken to your single page website advertising your e-book. A pop-up requests their name and e-mail address, allowing you to send them a free report on saving money. Not only do you collect contact information, but you benefit from a steady stream of visitors to your website, all fascinated by your topic. After you write the article, use it for massive e-book promotion. Send it to all the article directories, all the e-zine directories on the Internet. Webmasters love free articles, and rarely have the time to write their own. They don't care that your articles direct the reader to your own website; they only care about content. As you write and submit articles, you develop a reputation as an authority. This increases your name recognition. At the same time, the backward links increase your rankings in the search engines while driving more traffic to your website. This is a great way to use articles to sell your e-book.
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