New Website Needs Visitors
Any new owner of a website knows that having a website with great content is not enough - the site needs people to find it and visit it in order to be successful. That's where SEO (search engine optimization) comes in.
Finding Your Site - Search Engine Optimization
To most websites, the vast majority of visitors come their through the use of search engines. In the world of search engines, Google is the undisputed king. So getting good search engine placement in Google is one of the primary goals of any SEO (search engine optimization) strategy.
SEO - What Is It and How to Do It
SEO, or search engine optimization is the work you do to get your website placed highly in the search engines for the keywords that you think will drive relevant traffic to your site. SEO is usually focussed on placing a site high (on the first page) of results in Google for the most important keyword phrases for the site.
What are the Two Main Types of SEO?
SEO can broadly be divided into two types: On page and off page SEO.
On Site Search Engine Optimization
When you make changes or write your pages with the search engines in mind, focusing on particular keyword phrases that the search engines will find and index your page for, you are doing on site or on page SEO.
What is Off Site Search Engine Optimization (SEO)
One word defines off site SEO - links. The search engines, especially Google, place great stock in having keyword rich links that come into your site. The anchor text for such links is the most important part of the link's structure. The most important part of the linking strategy itself is obtaining links from quality sites, especially sites that are linked by theme to your site.
I'm a Website Owner and I Want Traffic - Which Type of SEO Should I Concentrate On?
Unfortunately, there is no clear answer to this question. Although you can get a lot of visitors to your site with a comprehensive linking strategy, it is important that you have quality content that is related to what the visitor is seeking or else the bounce rate (the visitor clicks away from your page without visiting any other page on your site) will be high and getting the visitor to come to your site to begin with won't mean anything.
Content without links will rarely be enough - to get your site to live up to its potential you must do both types of SEO.
Dividing your time between off site and on site SEO will probably profit your site the most.
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