This month's renegade strategy is one that I have used effectively for many years, yet it still seems to escape the notice of the vast majority of eBay sellers.

eBay has made available to all sellers an incredibly powerful (and free) tool that you can use in a renegade way to drive traffic to your website.

My guess is that you already know about this tool but you're not using it, which actually is unforgivable. Okay, I forgive you, but don't let it happen again.

The tool is your ‘About Me' page.

The ‘About Me' page is an single webpage on eBay that you can set up through your ‘My eBay' control center, and when it's setup it will appear as a little icon that potential buyers can click on next to your feedback number.

Most people take the name all too literally and use the page to tell people ridiculously personal information about themselves how many pets they have, what their names are, what they feed them for lunch, how many times a day they take the dog for a walk, and so on.

I don't disagree with the validity of providing some personal background so that buyers can ‘get to know you' a bit before taking the big step of buying from you. However, the content of your About Me page is far more valuable than you probably realize.

You see, these pages are searched by all the big search engines, especially Google, because they know the pages contain unique content. Put simply, what this means is that you should be using your page to drive extra traffic to your listings, and to your website. How does this work? Well, when you setup and write the content for your About Me page, you will want to include your business name, your off-eBay website address (this is the only place on eBay where you are allowed to put your website), links to some of your ongoing listings, and as many keywords that relate to your niche as you can possibly think of. The idea is to give the search engines as many specific, targeted keywords and as much content as you possibly can, so you stand the best chance of having your information pop up when someone does a search.

As an example of this, let's say you have an eBay business selling scrapbooking supplies. In your ‘About Page', you will want to put all the information I just covered (eBay user ID, website, business name, etc.), as well as lots of keywords that relate to your scrapbooking.

So when you write all the blurb about your business, (and make the copy LONG), you would include words such as ‘paper', ‘cardstock', ‘transfers', and so on. The more unusual and specific the keywords or brand names, the more likely you are to pop up when someone searches for that word on a search engine.

For example, if someone searches for ‘scrapbooking paper', you are unlikely to pop up anywhere near the top of the results it's far too generic a search term. But if you have a fairly unique or unusual product that you sell, or maybe a brand name that is hard to come by, and you've included that product or brand name in your ‘About Me' page, you are far more likely to appear close to the top of the results.

Remember, too, that if someone does come to your About Me page through a search engine, you need to give them plenty of reasons to stay with you and click through to your listings. So write your ‘About Me' content in a way that captures their attention and fosters trust, and give them links so they can click through to your listings, your eBay store, or your website. Also, offer them your free newsletter.

If you already have an ‘About Me' page set up, take another look at your page, think about your niche and try to add as many unusual keywords to it as you can, as well as adding your website and some good information about you and your business.

It's a great tool that can really add value to your business and step up traffic to your listings, if you take a few minutes to implement these renegade strategies and optimize how you are using it.

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