I’ve been there. I know what many others go through on a regular basis. You have an idea for some kind of marketing concept or advertisement or any other angle for selling your product. You love the idea and are filled with the elation that comes from jumping onto a new idea for the first time. And then the workload starts up. Hours and hours pass of trying to get the project done. Somewhere along the way it feels as if you’ve lost the original spark.
Many people latch heavily onto the original idea that made them want to embark on their goal they fail to realize that the act of going through with it can be just as satisfying as coming up with the concept to begin with.
Let’s take a specific example in order to more fully develop this. Say you have the job of poster printing with your company and you come up with that first, wonderful poster design. You can see its vibrant colors in your mind. The first wording that comes to you is specific and exactly what you want to say exactly the way it needs to be said. This poster is what your business needs.
But the act of creating it, designing it, finding the right images, planning out the number needed, figuring out where you plan on putting them up, and setting up the details of the printing takes all the joy of the work out of you. Suddenly you feel overwhelmed by all the work ahead.
I often have my ideas, but I like the idea more than the work I’ll need to put into it to make it happen, because a lot of the time the really good ideas are the ones that take the most time to complete. It wasn’t until I truly started to find joy in the process that I managed to overcome my self-defeating attitude.
If you’re focusing on poster designs don’t just take joy in the end product. This is yours and if you want it to be as good as possible you need to put in the right amount of work. I can say from past experience that when the work is finally through the kind of happiness you felt when you first came up with the idea is nothing compared to what you’ll feel when the project is said and done.
Being weighed down with work is not the same as having a creative block. Most often you’re just preventing yourself from putting in the work needed to make a project shine. The initial idea isn’t the only part of the creative process. Hard work is necessary to make any project shine.
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