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Why is it that one group of internet marketers make money from their client list with facility and other marketers can barely make a dollar or two?
One reason for this is you need to have a relationship of trust with your client list. Just having that list does not indicate a trusting relationship. This topic is covered in another of my articles. The next part is having an offer they want to have. I worked on this again and again til I was able to find just what would work. It can be intimidating the first time or two that you get up before a live audience and show what kind of profits you get from your emails. My best in front of a live audience was $96,250 over a weekend...not bad for just my list with no joint venture partners or affiliates. When creating an offer there are 3 'must have' steps to making an order producing one. You may want to include other things like a guarantee or testimonial section but these are the boiled down, basic must haves. Step #1: Your Offered Benefit Must Be Unique and Irresistible What are the benefits to them? What do they receive? That's the benefit. You'll also notice I added two additional parts...unique and irresistible. What makes your offer unique from everything else out there? Why should anyone buy it over all the other choices available? If you don't have an answer, you don't have a compelling offer. Is the product you are offering not your creation? Then make the offering unique and different by including a little something different. That doesn't mean slapping on some random bonuses. Second Step: Scarcity There has to be some reason for people to take action now. Are there only 50, 100, or 500 available? Is the special offer going to end 3 days from now? Why should someone take action today instead of next week? Possibly you will have a time limit on the First Bonus and it extends only till Thursday. Possibly this printing of your item is limited to 65 copies. By not giving them a time limit you are allowing them to "think" about it until they forget it. Step Three: Reason Why Why are you extending this great deal to them? You can't be telling the truth. Customers think you are telling a tall tale. Other marketers are telling lies when they talk about scarcity. What reason is there for believing you now? What is your motivation behind such a great deal? Did you get more than you needed so you want to get rid of them fast? Have you some taxes coming due and need money to pay it? Is your product scratched or otherwise damaged? Presenting an offer to a live audience, I explained my motivation for making them such a terrific deal. I needed a quick response from them so as not to look like a fool in the eyes of 150 or more people. This was easy for them to understand and easy for them to believe my motives for making them such an offer.
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