When was the last time you went on the hunt for a home-made carrot moisturiser tucked away at the back of the health shop, now it seems the organic beauty industry is coming into its own.
With so many natural, pseudo-natural, botanical, natural mix products, it is baffling for the average consumer road-testing the ethical lifestyle with so many ranges of natural organic skincare products to choose from.
Promises of instant radiance, brilliance, shine, youthful are some of the many quality statements the beauty industry makes. Increasingly, we are chemical-wary and research has found that we would rather go back to basics sickened by anti-ageing, chemically produced creams and lotions giving us that artificial boost.
Now the trend for organic skin care and organic beauty per se has turned into a craze. The New York Times recently reported that sales of organic personal-care items reached $350 (176m) in America; in Britain the organic market as a whole has almost reached 2 billion, with a 30 percent increase in the number of health and beauty licensees approved by the Soil Association.
Organic skincare ranges are being endorsed by celebrities in the ecological overdrive. Over the past seven months, London's large department stores have showcased the latest organic skincare range by Stella McCartney's skin care range Care.
Likewise, the organic skin care range Nude, another hot organic skin care contender, asserts itself as luxury organic skincare. The range has been created by Bryan Meehan, the co-founder of the British organic store Fresh and Wild, who after selling Whole Foods for $38m in 2004, directed his investor talent to the natural organic skincare market. Bono and his Ali Hewson are investors, expanding their portfolio of planet saving activities. The Nude range is also backed by the model Christy Turlington, who herself had once backed her own Ayurvedic skincare range, Sundari.
So with the number of organic skin care products vying for our attention in the burgeoning organic beauty market, how are we supposed to know what's organic and what's not? The answer: look out for the frightening words glycol parabens and you must definitely steer cleer of any products including sodium lauryl sulphates. So here's a heads up of the organic skincare ranges to look out for when you head off on your natural organic discovery. At the top of the range of natural organic skin care is probably Nude and Care.
Other older ranges are equally of high organic standard: Ren, Dr Hausckha, Spieza and our very own British Organic Pharmacy puts particular effort into sourcing pure organic ingredients. The Australian, Jurlique and A'kin are top quality. Liz Earle is probably one of the leading organic skin care veterans with her range. And don't forget the Ayurvedic organic skin care ranges drawn from the Indian science of addressing dis-ease within the body are of worthy mention too, these being Christy Turlington's Sundari and the Bharti Vyas range.
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