So, your Internet business is up and running. You've carefully chosen and researched a niche, selected and displayed products to your customers, processed their orders, and even generated some new visitors. It looks like all the basic small business website design principles are in place to build your online business. You've seen others make amazing profits in their online business. What do they know that you don't? What are you missing?

I've worked hard to build a successful online business. I've succeeded where others have failed through one simple principle -- I give my customers what they want. In return, they keep coming back.

How many times have you bought a new DVD, sight unseen, because your favorite actor starred in the movie? Do you have a favorite author, one whose books you always buy (even in hardcover)? You like their work, and you want more. When they delivered, you couldn't wait to buy!

You wanted more and they offered it. Now, you must do the same thing. Because it is 10 times easier to sell a product or service to someone who has already bought from you. They already know you. They already trust you. And hopefully, they even LIKE you! People buy from those they know, like and trust.

If they drove past your store every day, they would constantly be reminded of your presence. The Internet doesn't work that way. You need another way to market to them. Start by capturing the e-mail addresses of all the visitors to your website. Once they leave, there is only a 1% chance they will ever return (even if you're bookmarked, or in their list of favorites). How will you get them back?

You must do two things. First, always look for new products to offer to your clients. Second, stay in contact with your customers constantly. Give them the option of driving past your website to check out the specials. No, you're not intruding, and you are not being rude. Just the opposite, in fact. If I invited you to my home and then never spoke to you again, that would be rude! Yet business owners make this mistake every day.

Develop an e-mail list so you can stay in contact with your customers. Include an opt-in page, preferably on your homepage. Offer your customers something valuable in exchange for their first name and e-mail address - consider a newsletter, free article, or similar offering. Your e-mail list will grow quickly.

Huge companies harness the power of the Internet to make amazing profits with their online business. That technology is available to you, too. Use your e-mail lists to advertise new products, great deals, and more. Your customers will love to hear from you, and your online business will thrive.

Want an example of how to offer more to get more? Let's say that you are selling an e-book for $27. You hope to quit your day job, but it may take a while. Still, that e-book has tickled the imagination of many of your clients, and they want more. Imagine what would happen if you developed a $97 e-book, with video and audio footage. Your customers love it, and order the $447 home study course. They excitedly tell their friends, who tell other friends. Before you know it, your $5,500 seminar is full, and you need to add extra dates. Quit your day job sooner - give them what they want!

You see, the trick is to offer more to those who want more. Who want more attention, who want the faster track or who want the inside information to get up and running very quickly. And as long as you offer quality information or products, both you and your customer will be very happy people!

Internet Products on our marketplace

Stephen Beck shows 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.