One of the biggest lies being taught to business owners involved in Melaleuca is the crazy idea that everybody they meet is a prospect. Upline distributors will often make comments like, "This is such a great opportunity that everyone will want this" or they might also say directly that anyone you talk to can be turned into a prospect.
Ever heard of the "three-foot rule"? This "rule" has Melaleuca distributors prospecting anyone that comes within three feet of them. You might see this kind of prospecting at the mall or in local restaurants and its all hogwash! Really, the thought of using geography (three-foot rule) as a method for pre-qualifying your prospects all seems rather ridiculous. When Melaleuca, Inc. promotes this prospecting concept to you, "Run!"
By now, you can begin to see why network marketing has the negative reputation it has. With distributors using outdated methods of prospecting and believing that everyone is cut out for a career in sales with a business like Melaleuca the wellness company, it's no wonder why we've lost our credibility as a genuine business opportunity. How genuine can this business really be if Melaleuca business owners recruit just about anybody!
Here's the truth of the matter. In network marketing, everyone isn't your prospect. This might be hard to swallow, but it's true. Everyone doesn't have what it takes to run their own business and be an entrepreneur, and some people just don't want to! Some people really enjoy waking up and going to work, and some people have all the money that they'll ever need
Whatever the reason might be, you shouldn't spend your time and energy trying to convince anyone to become involved with your business. Because no one is worth your time until they've shown an interest in what you're offering
I can bet dollars to donuts that you've all targeted that "perfect Melaleuca lead." That special someone who upon joining your business will explode your downline. This person just got layed off, has tremendous social skills, knows all the right people, and would be an absolutely perfect fit for your business. Sure, you could potentially approach them, but they're not worth spending any quality time on until they're seeking a solution to their problem.
If you decide to approach your prospect this way, it shows them that you're the type of businessperson who isn't professional or successful enough to invest in some respectable marketing methods. You're advertising yourself and your business in a very amateur way. Again, this gets into the whole issue of all the negativity surrounding the industry, and why distributors aren't taken seriously by their prospects.
It's all in the approach. You can't be chasing anyone and everyone and giving them a desperate plea to join your business. This doesn't work because it's unprofessional - an image you don't want to have. You want to give your real prospects opportunities to find you and seek your professional expertise. You'll find that it's much easier to work with them and you'll find that you'll also have more success recruiting for your business.
It's time for a change! Stop with the head-hunting. Stop with the forced prospecting. Stop trying to work with people that don't want this opportunity. As off the wall as that idea might be, it's time for a change! We have to begin to look for and find the people that do want to open their own business. Believe it or not, they are out there. One of the things we'll find is that once we learn to work smart in our business, we won't be working so hard!
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Before attempting to recruit another person into your Melaleuca Business make sure you visit Diane Voisley's Melaleuca blog. Every day is a FREE post that details how Melaleuca distributors can recruit more representatives and sell more Melaleuca Products
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