Why is it that one group of internet marketers make money from their client list with facility and other marketers can barely make a dollar or two?
One reason for this is you need to have a relationship of trust with your client list. Just having that list does not indicate a trusting relationship. This topic is covered in ano... Read more
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A giant fraction of Google searches are local. Advertise your business locally and you'll get traffic and customers for a fraction of the cost of other media. This may sometimes reach more people than Yellow Pages ads; it's more traceable than billboards, and it costs you less than mailings and fliers.
According to the Kelsey group, 60 percent of all internet searches are local. Some estimates run as high as 75 percent. But even if it were only 20 percent, that's still a lot of searches. Tens of millions a day, at least. However the numbers work out, local search is doubtlessly the best underused option for managing your PPC. So you are looking to sell dieting plans, downloadable MP3s, HDTVs, or home refinancing on Google in the national market? It can be done, but you better get ready for a battle. But if you're an accountant, plumber, painter, repair shop, or podiatrist, it's an easy victory. In most local markets, your internet competitors have no idea what they're doing. This is a prime place for you to consult, with your neighbor businesses; setting up campaigns for them. Look at this: . Hundreds of local businesses in your city spend upwards of $1,000 a month just on Yellow Pages ads, so these people are already spending money! Yellow Pages sales persons help make people more aware of the online opportunities when they sell Internet Yellow Page listings. But that is Google or Yahoo ads. Companies like Google are so busy dealing with existing opportunities, putting reps on the street to sell PPC to local businesses is a long way off at best. (There are rumors of partnerships with Yellow Pages companies though.) On topics where mail order is not an option, and it has to be obtained locally, clicks are cheap. As an example in Chicago there are just 6 ads that come up for the keyword 'brake shop' and E-bay is one of them. Did someone say nickel clicks? Local advertisers that are knowledgeable about the web are quite rare. That most likely won't be changing soon either. There is a big difference between running an online store and a retail store. The saying "In the land of the blind, the man with one eye gets to be king", is only too true. If you can embrace the certainty that a good portion of your keyword will only get a few local clicks per month, then the ROI (return on investment) on the clicks you do get is exceptional.
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