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Make and Market Your Own Ebook

 
 
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Make and Market Your Own Ebook

This Viral Marketing Article is Brought To You By - John Gottshall..

Making an Internet marketing ebook doesn't have to be a painstaking, laborious, annoying task; however, it is far more important to understand that it shouldn't be as easy as most people treat it, either. Most people create Internet marketing ebooks in the following way: they read some low-quality articles, scan some forum posts, and then summarize the various conjectures and unverified information in the form of a bad ebook.

You are now ready to write your salespage. Fill it with outright lies, false promises, and dubious claims that cannot be verified. Last, plaster spammy links to your ebooks on people's blogs and in public forums. Ignore any rules that say you can't do that. Your goal here is to make $1,000,000 by tomorrow afternoon. You don't have time to write a good ebook and market it in a sensible and honest way. That might take a whole week.

If the above paragraphs sound familiar - you've probably spent some time reading Internet marketing ebooks. Many "get rich quick" Internet marketing schemes will tell you to do something quite similar. They'll tell you to ignore sensible marketing plans; to forget writing high-quality ebooks; and to instead focus on churning out low-quality info products and ramming them down people's throats before they get the chance to think (and realize your deal is a total waste of money).

These tricks actually don't work. People who create these low-quality products and spam them all over the Internet generally do not make money. So don't do it. Instead, try to think longer term. Try to create quality products, so that people will actually refer them word-of-mouth to friends; and so that they will actually want to purchase your products in the future. Additionally, it will be far easier to sell people products if they actually can benefit from them.

Thus, figuring out what people want is a great insertion point for you as an aspiring Internet marketing ebook writer. So what is it that people want? And how can you figure it out? Most people will tell you to look on Internet marketing forums for "hot topics." I don't suggest you do this. Instead, try this: think hard about the Internet marketing problem that gives you the most trouble. If something is giving you a lot of problems, it's probably also giving other people problems, too.

Next, get to work on your project. Using the "joint venture" idea, you could create a product that is titled "how I secured 5 top joint venture partners for a book that didn't exist yet." You could then go on to actually find those partners, explain the project - and then, once you were finished - create the book based on your joint venture partner-finding efforts. You could explain how you tracked down your partners and how you convinced them to partner with you. Once you've finished creating the document, you could download a free copy of Open Office, copy and paste it into a word processing document; edit and format it; and then hit the "PDF" icon.

Next, you will have to create a strong, compelling salespage for your ebook. This is another project in itself. I personally suggest getting some advice at the Success Doctor forums. Once you've completed your salespage, you will want to search around for a good place to sell. If you want to use affiliates, you should also start an account with Clickbank. You'll have to pay an initial $50 fee, but from there on, you (and your affiliates) will be able to use their link-creation and payment services - and that will help you to save a considerable amount of time.

If you decide not do use affiliates, you'd be better off simply using PayPal for the payment links on your salespage. If you do this, you can receive and transfer payments instantaneously. Once you have setup your salespage with a payment button, all you have to do is start looking for some small, highly-targeted venues. Since you're selling an IM product, you may want to consider Warrior Forum. But regardless of what you end up doing, always try to keep the big picture in mind: try to use long term strategies; try to sell things that are in demand; and, above all else, try to look for people who actually want to buy from you.

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