If at some point you had a job there was always someone else you could either blame or count on to bail you out, but now as a business owner there's no one to count on but you. When things aren't going well it can feel like the world is crumbling around you and failure is one heartbeat away? You can't succeed when you're trapped in the grips of fear.
In most cases your fear is based on pure emotion. You're allowing ancillary information to feed your fear. You aren't focusing on the facts surrounding your fear. You may have the information that you don't have enough money in your checking account to pay your current bills.
Your projected revenues won't provide enough money to pay your. You may not have the ability to get a credit extension. Focus on the facts in spite of your fear. The underlying facts may be: you don't have enough revenue because you don't know how to market yourself, you don't have enough revenue because you don't know how to sell, you don't have enough cash because you don't know how to budget, etc. Focus on the facts not just the information.
Running out of money strikes terror in the heart of a business owner. Everyone knows cash flow is king and that when you run out of money you're out of business. I'm not saying you don't have a right to be highly emotional, but panicking won't help. Don't panic and worry about all the things you can't do.
As long as you allow yourself to stay focused on everything you can't do you're on downward spiral with no hope of saving yourself. Instead, focus on the things you can do. Knowing exactly what you have to do is the first step in fixing it. Then dump the scarcity mentality. You may understand that you can't sell, but you think you can't afford to get the help you need. You can't afford not to get the help you need. If you don't get that help you're going down because you don't have the time to discover what you don't know by yourself and to try to fix it by trial and error. By then it will be too late.
Sometimes you have to make decisions and take actions based on a leap of faith caused by your belief in yourself and what you're doing. Your business exists for a purpose and that purpose must be worthy of your customers. Does your business exist for a logical reason?
You wouldn't have put all your emotion and efforts into your business if you didn't think your business would succeed. Rather than reacting to your emotion base your decisions on the facts and take the actions you need to take to make it work. The only way to lose is to quit. When you don't have the money to do what you need to do, and you can't borrow the money, you'll have to use your creativity to get the money you need to succeed.
Get creative. The entire time you're focusing your thoughts and energies on fear you aren't focused on actions. Fearful thoughts only make matters worse. Focus your thoughts and energies on developing a plan for taking the actions you need to take to make this business a success. The Success Model below is a free tool designed to help you to get focused on the right actions so you can get your focus off fear and on the actions that will help you to succeed.
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About the author: Cheryl Clausen can help you get unstuck. Start achieving Success get her life changing ecourse. Get your Keys to Success here.
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