Business Business

Keyword Selection For Newbies

 
 
Reaching For Success with Little Risks
The quality of the products and services offered by a company represent definitely the most important aspect for each business. While everyone may naturally associate entrepreneurialism with business, they are not necessarily linked concepts a business person may not be an entrepreneur, while an entrepreneur might not be the finest... Read more


 Home | Business

Keyword Selection For Newbies

This Business Article is Brought To You By - Chris Lees

There are many challenges that we face as internet marketers. The challenges are especially huge for newbies who have a tremendous learning curve to overcome. There is so much to learn including but not limited to, html coding, css coding, how to purchase a domain etc...these things are huge mountains at first and only the truly tough survive.

It's so easy to bail out when you keep putting forth effort but see little in the way of resutls. However, most successful bloggers will tell you that if you hang in there you will eventually find your way and make it.

Once we get past the initial obstacles in our path to success we only find ourselves faced with even more obstacles. They are just a little more advanced. One of the most misunderstood aspects of internet marketing is keyword selection or keyword research. This is the process of deciding which keywords you will target with your blog.

Keywords are what searchers type into Google (or some other search engine) in order to find the information they are seeking. It is of the utmost importance that you target the right keywords with your blog and marketing campaign. If you fail to target the right keywords (like most of us did when we were new) then you will put lots of effort into your blog for nothing. Picking the wrong keywords can result in not getting traffic to your blog or, even more of a killer, getting traffic to your blog but not converting that traffic in to sales.

There are top level keywords and long tail keywords. Top level keywords are quite broad. Something like "credit cards" or "musical instrumetns" or perhaps "make money online" -these are all quite broad. Someone could type in 'musical instruments' for any number of reasons. These broad, top level keywords generally have lots of searches per month. Lots of traffic to be had if you can harness it. The problem with top level keywords is that they are extremely tough and frankly out of reach for most newbies.

On the other hand a 'long tail' keyword is actually more like a phrase. Something like "musical intruments for sale in Jackson Mississippi" is a long tail keyword. These are the kinds of keywords a newbie should target. They have much less competition because they have much less traffic. Yet that is exactly what make long tail keywords a practical choice. It is relatively easy to score a page one ranking for a long tail, and the longer the better!

It is not just about targeting the easiest and longest keyphrases but instead targeting keyphrases that are 'buyers' keyphrases. Tell me, what kind of traffic would you prefer at your site which sells gardening tools? Traffic that comes from people searching "gardening" or traffic that comes from people searching for, "cheap gardening tools near Palmer Massachusetts"...if you picked the latter then you would be picking the money keyword.

The more specific the search, the more ready the buyer is. They have already done their research and are ready to purchase. Words like cheap, discount and any geo targeted search are almost always money searches. By money searches I mean the folks doing the searching have their credit card in their hands and are fully intending to buy.

These are the kinds of keywords to target.

  • Business Products on our marketplace

  • blogging for moneymake money
    Please Rate The Article From The
    Business Category

    Keyword Selection For Newbies

     

    Not yet Rated

    Business Related Articles Via RSS

    Boost your websites' search engine ranking! Attract more repeat visitors! Automatically, consistently update your content via Really Simple Syndication (RSS). To syndicate the above article and other Business related articles on your blog or site, simply click on the XML Icon above to grab the RSS feed.

  • Newbie Friendly Online Business Model
    I think one of the seeds of defeat for an aspiring blogger is having unrealistic expectations. When you first start out and decide to embark on that long hard jouney to make money blogging. It sounds pretty good at first though ...
  • Finding the Perfect Summer Job
    Taking the summer off with the promise that you'll get back into the groove of job hunting when the "kids go back to school" would be very easy. After all, the temptations are there - warm, lazy, casual days, when the shoes of c...
  • How To Not Make Money Blogging
    There are a number of blogs out there these days that all manage to give bad advice! I used to be a newbie too and as such I remember how I wasted my time reading bad advice on pretty looking 'profession' blogs. I often see p...
  • El desplazamiento campesino y la falta de solidaridad
    No obstante, hay una noticia a la cual no se le ha dado la relevancia que merece, ya que encierra una problemática de mayor dimensión que todas las anteriores: según el Fondo de Población de las Naciones Unidas , el mundo está a...
  • Learn More about Gas Credit Cards
    Understanding Gas credit cards and how you can benefit from them When gas is the topic everyone feel the weakness on their knees. Everyone feels all the heaviness on their back Everyone just feels like gas have been a burden...
  • Image Toner Compatible Laser Toner Cartridges
    Things tend to change rapidly with time. Now there are new advances in computer printers. People have switched from buying old traditional toners to advanced colored toners. There are basically three common types of printers:...
  • © 2008 Article24.info All Rights Reserved.