When you first get started in online marketing your are faced with a jumble of terms and words that are new to you. (Shop Talk, if you will.) One of those curious new words might be autoresponder. What is an autoresponder? What does it do? Is it important? And do you really need one?
Since the Internet is all about automation and us... Read more
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Keyword research was never as important as it has turned out to be today. Webmasters with a lot of experience will tell you that in the early nineties it was very simple to optimize the web pages in order to get a top ranking in the search engines compared to what it is today. All you had to do is put some keywords or ad text in your web page and get some backlinks and that was about all you had to do. And then sit back and watch the traffic coming in. But today with technological advances and the competition getting tougher with more and more companies selling their products and services on the Net, it is a challenge to get the most profitable keywords which will give you a decent amount of traffic or even low competition keywords that have not yet been used by others for SEO or search engine optimization. PPC or pay-per-click advertising is a good option for those who don’t want to join in the search engine optimization race or would rather not spend time in SEO efforts. Keyword research is vital to the success of any PPC advertising campaign and more so if you are using Google Adwords for advertising your ad text. If not, your money will have gone down the drain. Advertisers with PPC networks have to continuously check out the various trends in keywords and especially the profitable ones. You should constantly look to improve your click-through-rate or CTR. It decides whether you are getting a high quality score for the keywords that you choose. When you end up having a high CTR for your campaign, Google gets the impression that your ad text is relevant to what people are searching for and will therefore pay you with a higher quality score and clicks that are much cheaper. Hence, keyword research is very important. If you are using Google Adwords, you could do some testing of your ad text. For each of your ad groups, you could create a couple of ad text and let them perform for a fortnight or so. After that, see which ad text had a higher CTR. Eliminate the loser and generate a new ad text to compete with the winning one. This will make sure that your campaign’s CTR will go on improving over time. PPC advertisers or webmasters can choose to do their keyword research manually or they might prefer to use keyword research tools. If you are building web pages for fun or as a hobby then manual keyword research may be okay but if it’s to build your business then you definitely need to do more than just use some ad text that you might think fit.
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