To become successful in the business of dental marketing, new dental marketing ideas are being developed. One of these new dental marketing ideas is developing and creating a "gameplan". Now, what do I mean by this? Well, it refers to developing a gameplan that would help you in doubling new patients in your own dental marketing bu... Read more
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In internet dental marketing, the development and growth of your dental website is very important. By development and growth, it means getting more and more traffic into your own internet dental marketing website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “beef-up” your own website! Aside from this, everything else is just details in internet dental marketing.
The Formula You Need..... I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your internet dental marketing, then take note of this formula: T + C = Cash. T as in “Traffic”! T is for “Traffic”. So what does the word traffic mean in internet dental marketing? It means the rate on how many people are coming in to your web page everyday as they use the Internet. But take note that I did not use the word “hits”, instead, I made use of the word “people”. These are passionate and good people who are seeking out the dental professional that they would like to conduct business with. This is the reason why your web page should be presented in a way that it gives and satisfies what they want. Your web page must communicate with them in a way that it makes it easy for them to choose you as their own dentist! C as in “Conversion”! C is for “Conversion”. What does “conversion” mean? It means that the people visiting your website becomes your patient. So you “convert” people from being visitors to becoming your patients. In internet dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then they call your office and officially become your patient! If you can't get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! So, let's say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (considered as a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let's say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn't that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 - $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right? So again, in order to become highly successful in the business of internet dental marketing, just remember the equation: T+C=Cash. Find ways to build and improve your web page in a manner that it would increase the people visiting your own site, and convert these visitors into your own patients!
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