In the middle of 2005 Google began a new keyword status policy that put panic into the hearts of their advertisers. Now all of the keywords in Google's system had a required minimum bid. The bid could be anything from two cents all the way to 1 dollar or more.
For those not willing to put up the minimum bid for a specific keyw... Read more
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There is a research tool for keywords in Google. You can get to it by clicking on "Tools" at the top of the screen, in the green stripe. Option one is this, if you have your website already up and running and don't desire to start from the beginning with your keywords, select "Site-Related Keywords" tab and then enter the web address for one or more of the pages from your site. Then Google will browse through your site and make up a keyword list for you.
Option two is for you, if you want to connect to people with keywords that aren't obvious to your site. To use this tool, select "Keyword Variations" and enter one of your main keywords. You won't just get variation to that keyword, if you check the little box on the right labeled, "Use Synonyms", Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff! Some of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity". The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets. "Global Search Volume Trends" is a great feature also. It gives you a monthly graphic, for the keyword, showing average searches. This is very helpful in managing your Google Adwords, and very clever! You can get alternatives that Overture can't give, and info on your competitors that you won't receive from other free services. And they don't charge any extra fees for the services. As For Wordtracker Using Overture's feature to get all of the searched alternatives of the term "learn German", you would get a list of terms where each one included those two words. 1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd But aren't there people who want to learn German who don't use that exact phrase? Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch." How are you going to find those other keyword variations? Look at Wordtracker's Wide Search. For example, perhaps you are looking for keywords for "cell phones". These are varieties that you would find suggested at Wordtracker. mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind! Wordtracker is not designed to give you click costs or profitability estimates. It's made to alert you to all of the possible directions you can take with your keywords. It does this by illuminating the keyword varieties individuals have searched for throughout the past 60 days, and disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile. Other than plurals and singulars, other variations in spelling are not included. Phrases like "cell", cell phone" and "cellular" will have to be done in separate tasks.
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