SEAT is a Volkswagen subsidiary and one of the leading car makers in Spain. It was founded in the year 1950 as a subsidiary of Fiat, with an important share owned by the Spanish Government under Francisco Franco.
The acronym "SEAT" meant Sociedad Española de Automóviles de Turismo (Spanish Corporation of Private Cars).
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In an industry as tough as the automotive industry, it would be tempting to accept your position as an industry leader and pat yourself on the back for your success. But Hyundai refuses to accept anything less than THE industry leader. That's why they continue to improve upon a product that is accepted as one of the best buys in the market.
Hyundai's Alabama plant is one example of their dedication to constantly improving quality. They created one of the most state of the art automotive assembly plants in the industry. It has been recognized as one of the automotive plants with the highest operating standards in the world. The Alabama plant is responsible for the new Sonata and Santa Fe models, built especially for the American market. More than 250 welding robots (with additional robots checking the work of the welding robots) meticulously ensure with complex optical sensors that welds are tight and panel gaps are minimal. In addition to the stringent assembly methods used at the plant, every vehicle produced at the Hyundai plant in Alabama benefits from road testing. The requisite road test of every vehicle at the Alabama plant results in vehicles rolling toward consumers with 2.3 miles on the odometer. So don't attempt to look for a Santa Fe or Sonata on your local dealer's lot with an odometer reading 0. Unless you visit the plant in Alabama you shouldn't find one! Required road testing is just another measure Hyundai is taking to offer a higher quality product! No one goes on a test drive and decides to buy a new car because they're attached to the odd sounds and quirky functioning of a vehicle. Hyundai is aware of the need for seamless operation and peace of mind. And both come from owning a vehicle that runs smoothly and accommodates the needs of drivers and passengers. Driving a Hyundai means driving a car with a history you can trust and modern innovations you can enjoy. Hyundai doesn't just talk about improving the quality and customer satisfaction of their drivers. At Hyundai the quest for improvement has checks and measures just as thorough as their industry recognized assembly plants. Hyundai employs continuous survey systems to ensure they are aware of the public response to their improvements, additions, and changes. And they all say the same thing...we're impressed.
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