As a professional speaker, the first message type is the verbal message. First off, your verbal message should be clear and concise. Your discussion points should be detailed and well supported by data, testimonials and perhaps even visual aids. Discussion and transition points should flow and lead your audience from point A to point B.

One visual presentation you make is the one with your personal appearance and attire. Your audience doesn't know you. If you say that you are a professional, do you look like it? You don't have to have the Armani suits or the Dolce & Gabbana dress, but you should at least look like the professional you claim to be. Men speaker should avoid loud colored shirts. Leave those shirts at home for the night out. Women should dress conservatively. You don't have to be wearing a burlap sack, but low-cut blouses and high skirts don't belong here. Your goal is to create credibility as a professional.

Go before your audience expecting to make an impact! People aren't interested in what you know. They want your information for themselves and passion is like the "grease" that lubricates that passage of information! Do you expect that your audience will receive what you have to say? Do you communicate that you're excited to be there and you're also excited that they are there as well?

Change things up for maximum impact! There are going to be times when you can't stay stuck to your outline. Learn to improvise and adjust to the needs of your audience. Find ways to engage them as you proceed throughout your message. Do you remember in school that one teacher you had that you could never seem to connect with? Students were falling asleep in class and the teacher still plodded on with their message! How effective is that? Change your presentation and tailor it to engage your audience no matter where they might be! Don't stay stuck in a routine!

Achieving success

Give your audience two or three gold nuggets of information. No one expects you to be a walking encyclopedia concerning your subject matter. No one expects you to speak for hours on end about your topic. It's too much for you and for your audience to handle. Find two or three heavy hitting points to make and work with those points so that they become exciting to hear.

Give your audience something of value by becoming their friend. Sometimes you may need to stop thinking of yourself as a professional speaker and start thinking of yourself a close personal friend of the audience member. You'll teach them something and give them advice. You'll sound more natural in our speech and you'll be more relatable to your audience. People often associate those on stage as automatically having knowledge and wisdom on the topic covered. While this thought is great to establish you as a leader, the points you make in your presentation may be better received if you came across from a more personal standpoint.

Professional speaking portfolio

Speaker bureaus and meeting planners - Expect to see certain pieces of information in order to see if you are the professional speaker they are looking for. These pieces of information include a content sheet highlighting the material you'll be presenting, a speaker biography, testimonials / reviews, a list of the services you provide including educational materials and fee schedule, a sample client list, a demo video and a business card with contact information. You can also include a letter on a personalized letterhead stating your interest in the event and why you feel they should choose you.

Content sheet - include a general outline of the presentation you'll be making. Your material should relate to the theme of the convention or seminar being hosted.

List of the clients you've worked for - you can combine this with your testimonial and review sections however, keep in mind that not everyone will respond to your request for feedback. Either you didn't ask for a review or they didn't take the time to fill out your review sheet. You can still keep a running list of the people who have used your services.

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