When you set up a shop you need customers to be successful. Every person that walks in through your door is a potential customer. The more traffic you have through that door the more chance you have of making sales. On the internet it is the same. To get that traffic to your site you either advertise using PPC and or optimize your site to get search engine traffic.

In order to get the traffic you require to run a successful internet business, you need search engine traffic. To get this traffic you need to be listed in the first 20 listings. The first 10 really needs to be your goal. This is the first 2 pages; Here are some thing you need to do.

Get the best keywords

What keywords to use, that is the question. You need to look for keywords that have a good number of searches each month and not too much competition. Too much competition will make it impossible to achieve your goal of achieving the top 10 listing in the search engine results.

Choose long tail keywords (a key phrase of 3 - 5 words)that have a reasonable search frequency for your industry. For example "Internet Marketing": it has a very large search frequency. It also has huge competition. Your chances of getting your site into the top 10 of Google would be virtually nil.

What you need to do to optimize your site.

One of the most important things you need to do in optimizing your sites pages is the title tag. This tag plays one of the most important roles in Google search results. This is what Google usually uses for each of its listings.

The keyword phrase that your research has shown is the best to use should appear near the start of the tag and if possible again later in the tag. It MUST be used at least once in your title tag.

Another thing that is important is that you have a unique new tag for each page of your site optimized with your keyword phrase.

Another thing that can help is having an XML Sitemap. This won't help your rankings but it will help Google index your site changes more quickly.

To eliminate or reduce 404 errors a robots.txt file is useful as well. This is the first file the search engine will look for when it visits your site to index it.

These are just a few of the thing you can and should do to help your page rankings and thus your listing position in the search engines. There are a lot of other thing you can do but they will have to be the subject of another article.

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Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for home business. They supply a package that has been expressly designed with home business in mind. They have a variety of hosting packages available to choose from. www.my-web-host.com