For many people SEO is like a Bengal Tiger. Wild, and very difficult to tame. This is because the search engines regularly change their algorithms in order to provide better experience to THEIR visitors.
Out of the hundreds of techniques that may or may not work, here are a few that always produces great results.
Frequent Updates By keeping the content on your website fresh, you will gradually reach the top of the search results. This is because search engines always want to provide the latest info to their visitors.
Visitors Want Quality Content Why would you want someone to come to your website? To buy something? Yeah... but that is only AFTER they see what you got to offer on your website. People visit search engines to find information. By providing people what they want, you will gain what you want.
Meta tags Do not forget to add meta tags to every page on your website. However ensure you do not mislead the search engines by stuffing your meta data with unnecessary keywords.
Heading tag Always use a heading tag, and most importantly, make the heading tag a keyword which should be relevant to the base of the matter that you are writing. H1 and H2 tags are treated differently by the search engine spiders than the rest of the text on your website.
Site map A site map should always be considered. Using the site maps, the search engines can navigate through each page of your website to index every single page.
Keywords Use keywords in the articles and make them bold. But don't overdo this; it is really a big put-off! Find out which keywords your website visitors are like to be searching for and use in your text, anchor text, body copy and image alt tags.
External links Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer!
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