Sitting down in front of a blank screen, you type out a sequence of words followed by a period. You pause for a moment, you backspace it all away and you type another new string of words. You know what I mean?
Why is it that at times writing comes easily, but at other times it barely trickles out? Part of the reason may be that... Read more
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Persuasive writing is a perspective on your book that makes your reader more important than your topic. It is a mindset that reminds you that you are writing to persuade your reader.
Many writers fall into a "topic trap" when they pay more attention to the topic of the book than the potential reader of the book. The topic trap mindset doesn't ask why any reader would care enough about the topic of the book to buy it and read it. You might not realize how much a book is an interaction between the writer and the reader. In fact, a book is an interactive medium. You might not think so when you spend so many hours working by yourself to write it, facing the blank page or the empty screen. When you publish a book, your primary objective is to persuade readers to buy and read the book. It is easy to forget this objective during the writing process, when you are alone with your book. The more you can keep your potential reader involved in the writing process, from the beginning, the better it will be. When writers start their books from the "topic trap" perspective, the first question they ask is: What is the book about? In contrast, when writers start their books with a persuasive writing mindset, they ask a different first question: Who would want to read this book? An even better question is to ask: Who would actually pay to read this book? For a moment, imagine that your book is finished and available in the bookstores. When a potential book buyer picks up your book, you only have a few seconds to turn your book browser into a book buyer. Although we are living in what is called "the Information Age," writers with a persuasive writing mindset understand that many book buyers don't want more information. They want to find a solution to a problem. The tried-and-true way to make sure that your book solves a problem for your readers is to write the book with a clear thesis that identifies and solves a problem for a particular type of reader. Writing to persuade is fundamentally an effort to prove your thesis, in a way that solves your reader's problem. This means that the more you can persuade a potential reader that your book is the solution to a problem the reader wants to solve, the more likely the reader will buy and read your book. A persuasive writing mindset is your best strategy to sell more books.
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Geesh! I've got nothing to write and it just won't come. Nothiiiiiing!
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