I'm sure you want to have a business that lasts for the long haul. There's a lot involved in running a business, but you want to run it to make money day in and day out maximizing your profits while minimizing your work load. One way you can to this for the success of your business is by building an opt in email list. You can talk ... Read more
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Nearly all people have no idea how to compose a squeeze page that converts into sales. Rather, they throw together components that they've seen applied in other squeeze pages - but normally don't put them together in the same fashion that the owner of the productive and converting squeeze page did.
One leading problem is copywriting. And that's ok. Not everybody is going to be a first-class writer - never mind a copywriter. But as a person selling a product or seeking to construct a list, it is crucial that you know your strong points and weaknesses - and that you either spend the time to overcome them or employ someone else to do it for you. To create motivating copy we must use a mix of compelling sales points with powerful psychological triggers. Most people miss one or both of these points. For example, they may center so much on building hype that they don't really explain what solution they are offering - and for whom they are providing it. If I don't have a particular problem that your product solves, why would I purchase it? I wouldn't. Now, if they neglect to sprinkle in psychological triggers, such as "scientifically tested," "guaranteed," and "shocking," no one will feel compelled to keep on reading, as the benefits will have a low or mediocre perceived value. Another problem is that some sales pages lack coherency and direction. They fail to conduct the reader to an obvious conclusion. It needs to gradually break down the readers natural resistance and slowly bring them forward to compelling him or her to buy more and more at each sales trigger point. Additionally, if there aren't multiple calls to action - another form of psychological trigger - then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase. When writing your copy it is important to keep focused on your goal and that must always be to get your reader to act on your copy.
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