Efficiency and practical fiduciary managements are two important factors for successfully operating a business. For a valuable marketing method, promotion is a must. You can promote your products in enormous way; one of the best ways is to give away promotional coffee mugs. Coffee mugs are identified as a great promotional item for... Read more
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Recent hotel survey results portray hotel customers by age, education, income, lifestyles and social class. It also answers the question: Why do most hotel customers travel?
Knowing this information about hotel customers will aid managers and marketers to increase customers and improve services. The Center of Hospitality Research, at Cornell University, administered the hotel survey. Hotel Survey Results - Age The hotel survey found that more than half (50.3%) of hotel customers are between ages 41 and 55 years old. Another almost 30 percent are 56 or older. Only 20.5 percent are 40 or younger. So the majority of hotel customers are Baby Boomers. Hotel Survey Results on Education Almost half (41.3%) of hotel customers have some college. Another 33 percent have completed a college degree (19.8%) or earned a graduate degree (13.2%). Barely a quarter have not completed some college, with only 1.7 percent not having graduated from high school, and only 24 percent having just a high school education. Hotel Survey Results on Income Only 15 percent of hotel customers earn less than $25,000 annually. The largest percentage (43.9) have incomes between $25,000 and $50,000. People whose incomes exceed $50,000 composed the next largest (41.1) percent of hotel customers. Hotel Survey Results Reveals Social Class & Lifestyle The hotel survey results on education and income reveals that the majority of hotel customers categorize into the Achiever lifestyle and the middle class. Hotel Survey Results - Leisure versus Business Three times as many hotel customers travel for leisure as for business. Hotel Survey Results on Hotels' Best Target Market Together the above results reveal that the best target market for hotel customers today is middle-aged Boomers. This target market consists of college-educated professionals, who are willing to spend time and money to have fun with their family and friends. This target market deserves the most attention from hotel marketers and managers. Both marketing and on-site services and activities should be designed for this target market.
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